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Brand Packaging Projects

A selection of custom tube programs delivered for skincare, cosmetics and pharmaceutical brands. Click any project to see the full story.

WORKS Luxury tube packaging project
Luxury face cream ABL tube project
Beauty

Maison Lumière — Hero Face Cream

Matte ABL tube with gold-foil logo for a French luxury skincare line.

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Pharmaceutical aluminum ointment tube project
Pharma

DermaClinic — Prescription Ointment

All-aluminum tubes with pharma-grade lacquer and batch traceability.

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Organic body gel recyclable PBL tube project
BeautyEco

Purelabel — Organic Body Gel

Recyclable PBL tubes with embossed botanical texture for a natural brand.

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Oral care aluminum toothpaste tube project
Oral Care

Aurelle — Whitening Toothpaste

Silver aluminum tubes elevating a daily ritual into a spa-like experience.

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Charcoal hand cream tube project
Grooming

N°9 Atelier — Men's Hand Cream

Matte charcoal PE tube with gold foil accents for a modern grooming line.

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Luxury lip mask tube project
Beauty

Vellure — Overnight Lip Mask

Blush pink ABL tube with champagne cap for a viral DTC lip care launch.

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Scroll to explore — 06 projects
Maison Lumière case study

Maison Lumière — Hero Face Cream

Background
A French DTC skincare brand launching its first premium face cream needed packaging that felt like quiet luxury on the shelf — and survived e-commerce transit.
Tube Chosen
ABL aluminum laminated tube, 35 mm diameter, 50 ml, matte champagne finish.
Custom Craft
Silk-screen base print, gold hot-foil logo, soft-touch outer varnish, acrylic prestige cap in brushed gold.
Result
Studio sampling in 18 days, then 400k units/year in continuous supply. Reorder rate of 100% across four seasons.
DermaClinic case study

DermaClinic — Prescription Ointment

Background
A German dermaceutical company required pharmaceutical-grade packaging for a prescription ointment, with validated barrier performance and full batch documentation.
Tube Chosen
All-aluminum tube, 25 mm diameter, 30 g, internal epoxy-phenolic lacquer.
Custom Craft
Letterpress printing, membrane seal, batch coding, cleanroom-compatible production protocol.
Result
Passed EU customer audit on first attempt; stable supply of 1.2M tubes annually.
Purelabel case study

Purelabel — Organic Body Gel

Background
A US natural-personal-care startup wanted packaging with a genuinely circular story, without sacrificing shelf appeal.
Tube Chosen
PBL plastic laminated tube, 40 mm diameter, 150 ml, aluminum-free and recyclable.
Custom Craft
Embossed botanical pattern, kraft-tone body color, soy-based ink printing, FSC-certified cartons.
Result
Studio run of 8,000 pcs for launch; sold out in 6 weeks and upgraded to a 60k standard run.
Aurelle case study

Aurelle — Whitening Toothpaste

Background
A premium oral-care brand repositioning toothpaste as a bathroom-shelf luxury item, needing a pack that looks at home beside high-end skincare.
Tube Chosen
All-aluminum tube, 22 mm diameter, 75 ml, satin silver lacquer.
Custom Craft
Fine-line letterpress typography, membrane seal, gloss/matte contrast band, precision dosing nozzle.
Result
Featured in two design press outlets within the first quarter; 250k units per production cycle.
N°9 Atelier case study

N°9 Atelier — Men's Hand Cream

Background
A modern grooming label wanted a hand cream pack with a confident, architectural presence for hotel amenity and retail channels.
Tube Chosen
PE multi-layer tube, 30 mm diameter, 50 ml, matte charcoal body.
Custom Craft
Gold hot-foil numbering, soft-touch varnish, glossy black screw cap with engraved detail.
Result
Adopted by a 40-property boutique hotel group; repeat orders every quarter since launch.
Vellure case study

Vellure — Overnight Lip Mask

Background
A DTC beauty startup preparing a TikTok-first launch needed a photogenic pack that could survive fast-moving viral demand.
Tube Chosen
ABL aluminum laminated tube, 19 mm diameter, 15 ml, blush pink matte finish.
Custom Craft
Champagne acrylic cap, minimal gold foil wordmark, pastel Pantone-matched body color.
Result
Sold out the first 20,000-unit run in 11 days; scaled to 100k units within two quarters.